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June 2014
POM-BEAR sponsors National Picnic Week
POM-BEAR, our fun-shaped snack brand, has become the lead sponsor of this year’s National Picnic Week, which celebrates its tenth anniversary this year.
National Picnic Week starts today (16 June 2014) but this week is just the start of a three month summer campaign for POM-BEAR to share all the excitement of this very British pastime, with competitions, social media, PR activity and the sponsorship of a number of family festivals throughout July and August.
POM-BEAR Brand Manager, Claire Cooper says; “National Picnic Week is a perfect fit with the POM-BEAR brand; engaging, fun and family focused. Picnicking is a very British pastime and we want to build on that and encourage people to get out and about with their families this summer. After all, there’s no better way to spend your time than enjoying the sunshine, having fun and sharing a tasty picnic!”
POM-BEAR is ideal for picnics and perfect for the whole family, being gluten free, suitable for vegetarians and less than 100 calories per pack.
For more information visit the National Picnic Week page on the POM-BEAR website, follow the brand at @PomBear4 or visit www.facebook.com/pombearUK.
You can find the National Picnic Week website here.
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