We believe that snacks can be enjoyed as part of a balanced diet and healthy lifestyle, including regular exercise.

We’ve been working on improving the health credentials of our products and the way we market them for a number of years. We recognise there is still more to do and that as a leading snacks manufacturer we have a responsibility to offer choices and clear information to our consumers.

Reformulation

Since 2005 we have reduced the salt in Wheat Crunchies by 55%, in Discos by 47%, in Hula Hoops by 42% and in our core McCoy’s flavours by 25%. We’ve done all this without compromising on taste. We do not use hydrogenated vegetable oils. All our fried snacks (including nuts) are cooked in 100% sunflower oil. We have reduced saturated fat by 80% across our core brands since 2005.

New product development

Our product development programme aims to deliver tasty new products to suit different tastes and occasions. This includes introducing permissible snacks. For example, in 2015 we launched Hula Hoops Puft and in 2016 we introduced Unsalted Roasted Peanuts to our KP Nuts range.

Naturally good peanuts…

Peanuts provide a source of protein and are high in fibre. They also contain essential vitamins and minerals. The majority of the fat in peanuts is naturally occurring and nearly 80% of the fat is unsaturated i.e. monounsaturated and polyunsaturated.

KP Snacks recently carried out a survey with 500 UK Consumers to understand key health claims & drivers by category

KP Snacks recently carried out a survey with 500 UK Consumers to understand key health claims & drivers by category

HEALTH affects shoppers’ choices in 29% of snacking occasions

76% Of Snackers agree that nuts are a positive source of energy

Source: Lightspeed / Mintel, 2017