August 2024

Two tasty new flavours for Pom-Bear

Both the new flavours are non-HFSS*, vegan, gluten free and contain no artificial colours or flavourings.  They debut in Pom-Bear’s new modern packaging and will be supported by a brand new promotional campaign on TV, radio and social media.   

Bringing Pom-Bear back to TV for the first time since 2018, the new advert will launch on 9 September and showcases a charming interaction between father and daughter as they share a bag of Pom-Bear and connect in spontaneous playful moments.  The tagline, “Put a little Pom in your Day” is designed to highlight the brand’s playful spirit, while driving awareness of the new range.  

Emma Smith, Pom-Bear Marketing Manager says. “At Pom-Bear we’re passionate about bringing joy and fun to lunchboxes with our adorable potato bears. That’s why we’re so excited not only to be launching our brand new above the line campaign but also our two new flavours, adding variety and excitement to lunchboxes and family snacking occasions.”  

The new BBQ and Cheese flavours join the popular Original flavour Pom-Bear in multipack format, with Cheese also available in single packs.  They are available in most major UK stores from this month (August 2024).

 

*Non-HFSS refers to a food which is non high in fat, salt or sugar according to the Government’s Nutrient Profile Model (NPM)