We believe that snacks can be enjoyed as part of a balanced diet and healthy lifestyle, including regular exercise.

We’ve been working on improving the health credentials of our products and the way we market them for a number of years. We recognise there is still more to do and that as a leading snacks manufacturer we have a responsibility to offer choices and clear information to our consumers.

Reformulation

Since 2005 we have reduced the salt in Wheat Crunchies by 55%, in Discos by 47%, in Hula Hoops by 42% and in our core McCoy’s flavours by 25%. We’ve done all this without compromising on taste. We do not use hydrogenated vegetable oils and all our fried snacks (including nuts) are cooked in 100% sunflower oil. We have reduced saturated fat by 80% across our core brands since 2005 (this reduction excludes Tyrrells and Popchips, however they were already using sunflower oil in 2018 when we acquired them).

New product development

Our product development programme aims to deliver tasty new products to suit different tastes and occasions. This includes introducing permissible snacks. For example, in 2015 we launched Hula Hoops Puft and in 2016 we introduced Unsalted Roasted Peanuts to our KP Nuts range. We also offer Naked Tyrrells; our much-loved Tyrrells hand cooked crisp, but without the salt.

Naturally good peanuts…

Peanuts provide a source of protein and are high in fibre. They also contain essential vitamins and minerals. The majority of the fat in peanuts is naturally occurring and nearly 80% of the fat is unsaturated i.e. monounsaturated and polyunsaturated.

We now have 29 products that are 100 calories or fewer per pack

As at March 2019 vs 23 products in March 2018.

What do shoppers want?

Natural products, healthier products with added benefits and smaller serve packs are in the top five types of new food and drink products shoppers are looking for.

Source: Nielsen State of the Nation 2018

29% of people look for healthier types of crisps / nuts / savoury snacks all or most of the time

Source: Lightspeed / Mintel, 2019

We began to add colour coding to Reference Intake icons on the front of our packs during 2018