Growing our better-for-you snacks

In 2022 we reformulated a number of products to reduce the amount of salt, sugar and/or fat they contain, whilst making sure they still offer the same great taste and bold flavours that KP Snacks is known for! We’ve also launched some new products within this healthier range.

These healthier offerings include Tyrrells Lightly Sea Salted; the entire popchips range; the entire Hula Hoops Puft range in Beef, Salt and Salt & Vinegar flavours (all of which are under 75 calories a pack) and our Penn State pretzels in Sour Cream & Chive and Roasted Chilli flavours.

Contributing to targets

  • KP Snacks is committed to 55% of our sales coming from products that are non-HFSS, or 100 kcals or less per pack by 2030.
  • By 2030, we will further reduce salt levels across our products by 10% based on a 2021 baseline.