Inspiring people to get active through cricket
As official Team Partner of The Hundred cricket, we want to inspire people to get active through cricket via our Everyone In campaign. So far we’ve given away nearly 10,000 sets of bats and balls and 5,000 pop-up cricket pitch kits. In 2022, more than 10,000 people gave cricket a try through our free community skills sessions.
KP Snacks has also committed to build 100 low maintenance, community cricket pitches over the next three years. In 2023 we completed the first phase by installing 35 new non-turf pitches in high population areas of seven cities around the UK. They can be located using our Everyone In pitch-finder tool.
Contributing to targets
- We will create more than 1 million opportunities for people to get more active by 2033.