Our Tyrrells Wallace & Gromit collaboration has won the award for Best Licensed Food/Drink Range in the Licensing Awards 2025.
Last year we developed a Limited Edition Tyrrells Wensleydale & Cranberry product - an ode to Wallace's favourite cheese. Available exclusively in Co-op, the launch was supported with an instore, digital and social media campaign starring Wallace & Gromit themselves.
Launching limited editions is a key element of the Tyrrells brand strategy, bringing new news and excitement to the market. Our partnership with Wallace & Gromit was no exception - an iconic comedy series that shares many values with the Tyrrells brand including its British provenance, a playful sense of humour and the promise of great entertainment.