KP Snacks
| Awards, Tyrrells

Award for Tyrrells 'Wallace & Gromit' collaboration

Product award for Tyrrells' Limited Edition Wensleydale & Cranberry

Our Tyrrells Wallace & Gromit collaboration has won the award for Best Licensed Food/Drink Range in the Licensing Awards 2025. 

Last year we developed a Limited Edition Tyrrells Wensleydale & Cranberry product - an ode to Wallace's favourite cheese. Available exclusively in Co-op, the launch was supported with an instore, digital and social media campaign starring Wallace & Gromit themselves. 

Launching limited editions is a key element of the Tyrrells brand strategy, bringing new news and excitement to the market. Our partnership with Wallace & Gromit was no exception - an iconic comedy series that shares many values with the Tyrrells brand including its British provenance, a playful sense of humour and the promise of great entertainment.