As Official Team Partner of The Hundred, KP Snacks has unveiled a new on-pack promotion offering consumers a chance to win £20,000 as well as daily cash and cricket prizes.
With a brand-new spin-to-win mechanic and the chance to win instant prizes, the promotion will appear on all eight brands that feature on the Hundred tournament's team shirts: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips. It will run on a total of 66 different packs in the KP Snacks portfolio, from April through to mid August.
Available prizes include daily cash wins of up to £100; e-vouchers for The Hundred worth up to £65 and cricket equipment, such as special New Balance Everyone In cricket bats or ball and stump sets.
The Hundred sponsorship is part of our People & Planet responsible business approach, alongside our 'Everyone In' community cricket pitch programme, which should install its 100th community cricket pitch by the end of this year. Focused on densely populated and underprivileged areas, these pitches will have a long-term impact by encouraging and enabling millions to engage in cricket and lead more active lives.
Marketing Director of KP Snacks, Kevin McNair, says: ‘As we celebrate our fifth year of partnering with The Hundred, we’re excited to launch a new on-pack promotion featuring our biggest prize yet, along with a fun and engaging mechanic that’s sure to intrigue customers. At the same time, we’re continuing our “Everyone In” initiative, which plays a key role in our People & Planet responsible business programme. Encouraging healthier lifestyles and supporting community wellbeing remain core priorities for us. With cricket equipment giveaways and more community pitches being installed, we’re proud to keep making sport more accessible and enjoyable for everyone.’