‘Excite and Engage’ is a guide designed to help convenience retailers capitalise on the impulse purchase and increase their sales of Crisps, Snacks, and Nuts (CSN) by engaging shoppers with events and activations.
It is a natural evolution of KP Snacks’ brand agnostic ‘25 to Thrive’ ranging advice, which supports retailers to maximise their category opportunities with clear, easy to follow advice.
Excite and Engage is based around three simple, actionable steps: choosing the right brands and promotions, maximising visibility and amplifying in-store. It shows how added value and visibility can boost impact and sales. With 73% of shoppers buying snacks with value for money in mind, and nearly half (47%) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales1.
The guide also highlights the continued relevance of PMPs for cost conscious consumers, with 62% of retailers saying that PMPs increase sales2 and PMPs accounting for the top 10 best selling SKUs3. Category display, merchandising and off-fixture opportunities can all help to capture impulse buys and association with key television events also provides a strategic opportunity to further engage shoppers.
1. Lumina Intelligence Convenience Tracking Programme, Q1 2025
2. Lumina Intelligence Retailer Attitudes & Behaviours Study June 2024
3. Nielsen S&I 52 weeks to 22/3/25