KP Snacks today announces the return of a well-loved flavour for Skips, Salt & Vinegar. After an absence of more than a decade, the flavour will be available in stores from the beginning of March 2026 in a 35g grab bag plus a £1.35 price-marked pack (PMP) format.
The return is in line with strong consumer demand for nostalgia and classic snack flavours. Skips Salt & Vinegar delivers with its satisfying, zingy taste and the iconic light and melty texture that consumers expect from the brand.
By launching in key impulse-led formats, Skips Salt & Vinegar capitalises on the growth of Food to Go missions, engaging shoppers and driving retailer sales. PMPs continue to grow in relevance and popularity, offering shoppers value for money, whilst Grab Bags provide a convenient, on-the-go format.
John McDougall, Senior Brand Manager, Skips, KP Snacks, said: “Skips is a classic and iconic brand in the convenience sector and we are excited to be extending our flavour lineup with the return of a tongue-tingling Salt & Vinegar variant. Bringing it back builds on the brand’s strong heritage whilst driving momentum and attracting new customers. With Salt & Vinegar remaining one of the most in-demand flavours in the category and 70% of Bagged Snacks sales coming from impulse purchases, launching the product in Grab Bag and PMP format will help to bolster retailer sales.”
