KP Snacks has announced the launch of Nik Naks Xtra Hot ‘N’ Fiery, which will be available in stores from 23rd March 2026.
Building on the popularity of Nik Naks’ existing Nice ‘N’ Spicy variant, Xtra Hot ‘N’ Fiery will meet the growing demand for punchier, hotter flavours in bagged snacks. The new flavour promises a truly fiery kick as one of the hottest products on the market, while also delivering on the unique and iconic Nik Naks shape and texture that people know and love.
Spicy flavours continue to perform strongly and spicy crisps are a big part of total sales, with Nik Naks is also the sixth biggest brand in the £1.35 price-marked-pack (PMP) convenience format.
John McDougall, Senior Brand Manager, Heritage Portfolio, KP Snacks, said: “Nik Naks is a well-loved brand and we’re excited to be expanding the range with the launch of Xtra Hot ‘N’ Fiery, which builds on the brand’s reputation for big, bold flavours, delivering an extra hot, fiery taste that responds to growing demand for spicier snacks."
Nik Naks Xtra Hot ‘N’ Fiery £1.35 PMP will also be part of the recently launched 'Now That’s What I Call Music' on-pack promotion which runs across PMPs and Grab Bags for KP Snacks Heritage Brands including Nik Naks, Skips, Discos, Wheat Crunchies, Space Raiders and Roysters until 10 May and offers the chance to win thousands of cash and music-related prizes.