We are delighted to announce the return of our hugely successful silver-screen partnership with Butterkist, the UK’s leading popcorn brand, and Universal Pictures’ epic conclusion to the global cinematic Wicked phenomenon, Wicked: For Good.
In celebration, Butterkist is launching a new limited-edition flavour: Fizzafying Lemonade Popcorn. Inspired by the magic of Wicked: For Good, only in cinemas November 21, and tapping into the growing demand for fantasy flavours, this sweet, citrusy popcorn adds a playful, fizzy twist that tingles the taste buds.
Plus, all Butterkist packs will feature Wicked: For Good themed flash designs, including Sweet, Salted, Toffee and Sweet & Salty. An on-pack promotion offers the chance to win a family trip to experience the Northern Lights, as well as hundreds of Wicked: For Good x Butterkist themed prizes, including branded popcorn buckets and water bottles.
Rachel Rayner, Brand Manager, KP Snacks, says: “We are delighted to be once again bringing together the UK’s favourite and most recognisable popcorn brand with the year’s most emotional, electrifying cinematic event. The partnership reignites the connection between popcorn and movies whilst capitalising on the excitement around the release of Wicked: For Good.”
The limited-edition Fizzafying Lemonade Popcorn is also the first non-HFSS Butterkist product (non-high in fat, sugar or salt). It is available now nationwide in major supermarkets, with an RRP of £1.35 for a 75g sharing pack.