May 2013

Skips tantalises the nation with tongue-twisting campaign

KP Snacks is pleased to announce the launch of a national media campaign featuring the voice of Little Britain star Matt Lucas for its popular brand Skips. Following a recent product improvement and a refreshed packaging design, the fun-to-eat snack is now more tasty and tingly than ever before. Also supported with a flash on pack, consumers can’t miss the boost to the unique flavour that they know and love.

Offering consumers an even better tongue-tingling eating experience than ever before, the national radio campaign will see Matt Lucas taking on the challenge of the Skips tongue twisters as he trains his tongue to twist with the tongue tingling crisp. The testing tongue twisters from the comedian are sure to evoke memories of the unique taste profile of Skips, and set the nations tongues tingling and twisting. Appearing in a variety of women’s weekly and monthly titles such as Take a Break, Heat and OK!, the print advertising campaign will also allow consumers to attempt Skips tricky tongue twisters.

George Johnston, Marketing Director, KP Snacks said:
“Available in stores now, retailers will benefit from the increased consumer awareness the new and improved Skips will receive through our national advertising campaign.  Inspired by our fans love of the brand’s fun and distinctive tingling taste, we’ve created a range of tongue twisters which are sure to prove popular and test new and existing consumers alike. With refreshed packaging communicating the improved flavour to prompt shoppers to purchase, retailers should stock up now to take advantage of the raised awareness from the upcoming marketing activity.”

Skips are worth £21m and growing by 2% in value YOY.
Source: AC Nielsen MAT, 26.01.13.