Consumer - KP Snacks

Consumer

Innovating for

Consumer health and taste

We know health is a key priority for many people in the UK. We are committed to providing a wide range of delicious snacks to enable people to make informed choices and also encouraging healthier lifestyles, such as through our relationships with cricket and The Hundred.

Our consumer health targets

10%

reduction in salt

By 2030, we will further reduce* salt levels across our products* by 10% based on a 2021 baseline

55%

of sales from ‘better for you’ products

KP Snacks is committed to 55% of our sales* coming from products that are non-HFSS*, or 100 kcals or less* per pack by 2030

1 million

opportunities to get active

We will create more than one million opportunities* for people to get more active by 2033

Growth

In fibre and protein products

We will grow the proportion of our products that are at least a source of protein or fibre at faster rate than the rest of the portfolio by 2030

Words with definitions are highlighted by an asterisk(*), Click here to see all our definitions.

Case studies

Nuts for all occasions!

Inspiring people to get active through cricket

Growing our better-for-you snacks

Explore more

Environment

Colleagues

Social