Consumer

Our consumer health targets

10%

reduction in salt

By 2030, we will further reduce* salt levels across our products* by 10% based on a 2021 baseline

55%

of sales from ‘better for you’ products

KP Snacks is committed to 55% of our sales* coming from products that are non-HFSS*, or 100 kcals or less* per pack by 2030

1 million

opportunities to get active

We will create more than one million opportunities* for people to get more active by 2033

Growth

in fibre and protein products

We will grow the proportion of our products that are at least a source of protein or fibre at faster rate than the rest of the portfolio by 2030

Innovating for consumer

health and taste

We know health is a key priority for many people in the UK. We are committed to providing a wide range of delicious products to enable people to make informed choices as well as increasing our range of 'better for you' snacks.

Supporting

active lifestyles

One of our key People & Planet targets is to create more than one million opportunities for people to get more active and encourage healthier lifestyles. KP Snacks is working with the England & Wales Cricket Board (ECB), to inspire more families to get active through the sport. Our ‘Everyone In’ initiative is installing permanent, non-turf community pitches across the country, supporting grassroots cricket, and encouraging families and children to give cricket a go.

Words with definitions are highlighted by an asterisk(*), Click here to see all our definitions.