Innovating for consumer health and taste
Innovating for consumer health and taste
We know health is a key priority for many people in the UK. We are committed to encouraging healthier lifestyles and providing a range of delicious snacks for people to make informed choices.
Our targets
55%
of sales from ‘better for you’ products
KP Snacks is committed to 55% of our sales* coming from products that are non-HFSS*, or 100 kcals or less* per pack by 2030.
Over 1 million
opportunities to get active
We will create more than one million opportunities* for people to get more active by 2033.
By 2030, we will further reduce* salt levels across our products* by 10% based on a 2021 baseline.
10%
reduction in salt
Greater growth in fibre and protein products
By 2030, we will grow the proportion of our products that are at least a source of protein or fibre* at a faster rate than the rest of our portfolio.
