Discos relaunched to bring flavours that pack a punch
KP Snacks is pleased to announce the relaunch of Discos.
Available from late August, the relaunch includes flavours with even more punch, impactful new packaging and a new Prawn Cocktail flavour will also join the range, offering consumers even more ‘flavours that bite the taste buds’.
Flavour with more bite
The intense flavour across Salt and Vinegar and Cheese and Onion gives a boost to the taste that the brand is known for; packing in even more powerful flavours than ever before. Tapping into the UK’s taste preferences, a Prawn Cocktail flavour will join the improved Salt and Vinegar and Cheese and Onion lines in assorted multipacks.
Featuring on-pack flashes and bright lightning bolts to communicate the flavour intensity, shoppers will not miss this exciting new pack for Discos. The eye-grabbing new design includes a bold new logo and features vibrant colours unique to each flavour. This modern new look is sure to draw the attention of a new wave of shoppers, offer increased stand out on shelf and prompt shoppers to purchase.
George Johnston, Marketing Director of KP Snacks, commented:
Discos has a loyal fan base that enjoys the intense and exciting flavours the brand has to offer. We’re confident that consumers will love the bold new look to the Discos range, which will increase on shelf visibility, and ultimately help to increase sales of the brand. Retailers should stock up to take advantage of the increased awareness and incremental sales that the redesign is sure to deliver.
Discos is worth £12.5m RSV MAT, growing at +14.1%.
- Available late August
- Even more powerful Salt & Vinegar + Cheese & Onion flavours
- New Prawn Cocktail flavour
- New packaging design across the range
- Handypack: MRRP £0.51
- Grab Bag: MRRP £0.75
- 6-Pack: MRRP £2.19
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