February 2015

McCoy’s: Official Crisp Partner of the Football League

An on-pack promotion is hitting the shelves now, supported by a TV campaign featuring Max Rushden that will celebrate the “Real McCoy’s” of the game.

As part of the agreement, McCoy’s will offer a chance to win thousands of ‘2 for 1′ football league tickets and an array of fantastic ‘money-can’t-buy’ prizes through the on-pack promotion.  The TV campaign with Sky will feature around football league games shown on Sky Sports and other relevant sports programming.

Shaun Harvey, Chief Executive Officer of The Football League said “I’m delighted to welcome McCoy’s to this new partnership. Like The Football League itself, McCoy’s has long been a familiar part of British life and we, and our clubs, look forward to working together successfully in the future.”

George Johnston, Marketing Director at KP Snacks said: “KP Snacks is pleased to announce the partnership with the Football League. Football is the nation’s favourite sport and McCoy’s is proud to offer the public the chance to win some incredible prizes as well as tickets to see their heroes in action!”