January 2016

Bolder, crunchier and tastier – McCoy’s is now even better

McCoy’s, the UK’s No.1 ridged crisp brand, is set to give crisp fans a bolder taste experience with the introduction of an even better texture across the whole range plus a stronger flavour on its top-selling Salt & Malt Vinegar, Cheddar & Onion, Original and Paprika varieties.

On-shelf from February, the upgrade builds on McCoy’s recent pack re-design and will strengthen its appeal still further.  The packs with improved taste and crunch are easily spotted with their front of bag flash communicating the ‘Now even stronger flavour’ message.

Marketing Director at KP Snacks, Jeff Swan, comments: “McCoy’s is a hugely popular brand with strong heritage in the UK and we’re excited to kick off the year with these plans.  Research clearly shows that stronger taste is a big influence on snack purchasing decisions and we’re confident that McCoy’s fans will love these improved flavours and even crunchier texture”.