New – Velvet Crunch Popcorners!
KP Snacks is set to get crisp and snack sales off to a fast start this year with an exciting new product in its healthier Velvet Crunch brand. Velvet Crunch Pop Corners are a unique and tasty range of triangle-shaped air-popped corn snacks containing less than 90 calories per pack and 40% less fat than standard potato crisps.
Velvet Crunch Pop Corners come hot on the heels of the successful re-launch of the brand’s Gourmet Bites last year, and are ideal for guilt-free grazing between meals or enjoying with a sandwich at lunch. These satisfying air-popped corn triangles are available in a six-pack multipack and come in two exciting flavours; Spicy Cheese & Tomato and Sweet & Salty – both a proven and popular flavour choice in the healthier bagged snacks market.
Andy Riddle, Branded Sales Director, KP Snacks, comments: “Our Velvet Crunch range delivers flavour in a category where taste is often sacrificed in favour of counting calories. The brand is already worth £4.8m in retail sales value and growing +29% year-on-year. We’re confident that new Pop Corners will have strong appeal amongst health-conscious consumers and retailers who stock up on the whole Velvet Crunch range and maximise visibility in-store can expect to grow their healthier snacks sales.”
 Nielsen data w.e.7.11.15