Major marketing investment and new TV ad for Hula Hoops
Hot on the heels of a packaging makeover for the entire Hula Hoops range, KP has kicked off a major marketing investment for the brand with a new TV ad and a social campaign from this month (February 2017).
With the theme ‘No-one messes with a Hula Hoops break’ the new ad features a brave bank cashier who foils a robbery because she has her hands full of Hula Hoops.
The TV ad is just the start of a major push for Hula Hoops in 2017, which will also include social media and digital content; an extensive shopper marketing campaign; a second outing on TV for Hula Hoops’ baked variant, Golden Hoops and a further round of TV advertising in the autumn.
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Corporate and Consumer Media
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