June 2017

Britain’s favourite nuts just got even more exciting!

With research showing a clear trend for healthier ‘on-the-go’ snacking solutions, there’s a new ‘on-the-go format’ offering offer handy-sized packs of nuts and energy mixes which provide a natural source of protein and fibre to keep hunger at bay.  This range offers both the two best-selling KP Nuts flavours: Original Salted Peanut (50g) and Dry Roasted Peanuts (50g) together with two delicious new Energy Mixes: Fruit & Nut Energy Mix (40g) and Orange Nut Fudge.

Next, with flavour one of the key reasons people buy crisps, nuts and snacks, KP has shaken up its peanut range with the addition of two stunning new flavours:  Salted Caramel and Smokehouse BBQ. They join the existing line up which includes Honey Roast, Salt & Vinegar and Spicy Chilli.  Both new flavours have had fantastic feedback in trials.

Andy Riddle, Branded Sales Director for KP Snacks, says: “Our aim is to continue to launch exciting products that consumers love and both the new on-the-go range and the innovative new flavours are the result of lots of research to find out what people really enjoy.  And watch out for an exciting new TV campaign to support the new products coming soon this summer!”