KP Nuts launches new sweet chilli cashews and new sharing size nut mixes
The UK’s favourite and best-selling nuts brand is launching brand new KP Sweet Chilli Cashews and KP Sharing Nuts Mixes.
Cashews are already the UK’s second biggest nut type, with sales growing at +7.6%1. KP Sweet Chilli Cashews provide a natural source of fibre and protein, joining the existing range which includes Cashews in Salted and Honey Roast. The whole range has also been re-launched in stand-up packs which are more visible on shelf and offer differentiation from KP’s successful range of peanut products.
Andy Riddle, Sales Director at KP Snacks, says: “Whilst demand for healthier snacks continues to grow, we know that consumers weigh up the balance between health, taste and enjoyment. Our new KP Sweet Chilli Cashews provide a healthy snack which does not compromise on great flavour and taste.”
Also new are KP Sharing Nut Mixes for the brand’s successful ‘on-the-go’ range, which sold over three million packs in its first year. The new 120g sharing formats of their KP Fruit & Nut Protein Mix and KP Orange Nut Fudge Energy Mix bring scale to the growing segment of nut mixes. As both healthier and sharing occasions continue to grow, KP Nuts’ new Sharing Nut Mixes will help shoppers to make better choices as they snack at home as well as on-the-go, providing delicious natural sources of protein, fibre and vitamin B7.
Both KP Fruit and Nut Energy Mix and KP Orange Nut Fudge Energy Mix have achieved excellent feedback in consumer testing with 75% of consumers agreeing that the KP Orange Nut Fudge Energy mix was better than current products available, and 90% of participants claiming they would consider buying KP Fruit and Nut Energy mix2.
The new KP Sweet Chilli Cashews, KP Cashews stand up packs and KP Sharing Nuts Mixes will be available from July 2018 and will be supported with a £2m summer promotional campaign, which will include TV, Out of Home and social and digital.