May 2018

Flavarings joins the iconic KP Hula Hoops brand

Flavarings have been developed in response to consumer’s preference for bigger, bolder and full on flavour products. They incorporate the iconic Hula Hoops shape and are crispy and light with a melt in your mouth texture. Flavarings are available in two intense family favourite flavours, Tangy Cheese and Salt & Vinegar and launch in two formats: a 90g sharing bag (£1.50 RSP) and a 55g price-marked pack (£1 RSP).

Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks comments, “Hula Hoops Flavarings build on the incredible performance of Hula Hoops, which is currently the fastest-growing snack brand in the UK. Flavarings are a great addition to our iconic brand and perfectly positioned as a sharing snack that’s perfect for the needs of today’s shoppers.”

Three packs of Hula Hoops are currently sold every second. The brand has continued to expand with new products, including earlier this year extensions to both their Hula Hoops Puft and Big Hoops ranges, with the introduction of Hula Hoops Puft Sweet Chilli Puft Multipack and Big Hoops Spicy Chilli.

Available from 28 May 2018, Flavarings will be supported with a £1m media campaign during 2018 including in-store activation, outdoor media and digital.