June 2018

KP Nuts will return to TV in £2M summer sharing campaign

Voted the tastiest peanuts** in blind testing by UK consumers, KP holds a 20.7% share* of the market and is experiencing 10% growth***. Only KP nuts soak up the sunshine for 130 days before they’re picked, giving them perfect taste and crunch.

The ad, which airs from 5 July to 6th August, will remind audiences that KP Nuts are perfect for summer sharing moments, from BBQs to a balmy night in on the sofa. It focuses on the high quality and taste credentials of KP and aims to bring KP Nuts to a new generation, showing that nuts can be enjoyed throughout the year, not just at Christmas.

The 2018 advert is part of a £2m campaign, which encompasses social, digital VOD, and OOH. Retailers will also receive shopper support, helping to boost sales over the summer period.

Andy Riddle, Sales Director at KP Snacks says: “We’re excited to be bringing back ‘The Nut Nut’s Nut’ campaign for summer 2018 after a successful run last year. KP Nuts is an iconic brand, with taste and quality at its heart. Designed to highlight KP Nuts’ credentials as the perfect summer snack and get the next generation of shoppers excited about the category.”

* Source: Nielsen 52 w/e 21 May 2018

** Cambridge Market Research, KP Nuts Benchmarking Research, December 2016

***Source: Kantar WPO we 20 May 18