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June 2018
Butterkist popcorn now available in a grab bag size
Butterkist, the UK’s number one branded popcorn, is launching Butterkist Toffee Grab Bag, a new 60g grab bag of the brand’s most popular flavour.
The new Butterkist toffee format is the perfect addition to a lunchbox, or for the ‘On The Go’ as a delicious and rewarding snack or as part of a meal deal.
Andy Riddle, Sales Director, at KP Snacks, says: “We’re excited to launch Butterkists’ first single serve format, ideal for consumers who want a delicious popcorn snacking treat on the go.”
Popcorn has been a major driver for growth within the crisps, snack and nuts market in the past two years, with the handy pack popcorn market seeing 21.4% growth during this period (Nielsen Mat impulse 24.03.18).
Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks, adds “Butterkist is an iconic brand within the popcorn category, currently three times bigger than any competitors, and is perfectly positioned to continue driving growth in the category and sales of popcorn through the on the go occasion.”
The new Butterkist Toffee Grab bag will be available from the 1st July with an RSP of 0.89p.
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