KP SNACKS LAUNCHES CROSS-BRAND ‘EVERYDAY ACTIVE’ CAMPAIGN
Designed to highlight the manufacturer’s under 100 calorie range and encourage consumers to make healthier choices
KP Snacks has launched its first cross-brand campaign of 2020, focusing on the manufacturer’s under 100 calorie range which includes brands such as Hula Hoops Puft, POM-BEAR and Skips.
According to the World Health Organisation, a third of women and a quarter of men globally do not do enough exercise. In the UK, this rises to 40% of women with 37% of people saying they never exercise or play sport and less than a third of families taking up exercising together.
The ‘Everyday Active’ campaign is designed to encourage consumers to make healthier choices in an accessible and appealing way. KP Snacks has partnered with brands including Go Ape and Forest Holidays to offer people the chance to win active lifestyle experiences such as family days out and a weekend break.
Promoted in retailer magazines, online and in stores, consumers will be invited to play a calorie counting high low game to be in with a chance to enter the free draw.
As part of the promotion, a range of snacks from the 32-strong under 100 calorie range, including Hula Hoops Puft, popchips, Skips, POM-BEAR and Penn State, will be available for shoppers to sample. KP Snacks has pledged to increase the number of 100 calorie or fewer products in its range by +50% by 2025 (vs 2018).
Kevin McNair, Marketing Director at KP Snacks says: “We recognise the importance of maintaining a healthier lifestyle and want to encourage people to be more active in their everyday lives. By teaming up with great brands such as Go Ape to offer experiences that the whole family can enjoy, we aim to drive awareness of those more positive picks consumers can make when it comes to snacking.”