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August 2020
THE BEST THING ON SLICED BREAD!
KP LAUNCHES ITS OWN PALM OIL FREE DELICIOUS PEANUT BUTTER RANGE
Peanut Butter fans rejoice, the authority on peanuts, KP, has taken nearly 70 years of passion and experience for all things nuts and squeezed them into a jar to create a Peanut Butter that’s full of both flavour and goodness.
Whether you enjoy it spread on toast, dolloped on a slice of apple, blended in a smoothie or just straight out the jar on the nearest spoon you can find (we don’t judge), the nation’s number one peanuts brand now has the peanut butter for you.
Available in both crunchy and smooth, KP Peanut Butter (RRP: £3.00) is packed full of rich, nutty flavour and crucially is made without using palm oil, making it the first stabilised no palm oil peanut butter on the market so you won’t have to deal with any oily deposits at the top of your jar!
Not only is new KP Peanut Butter environmentally friendly, with the jar and lid also 100% recyclable, it’s guilt free with 35% less salt than other peanut butters on the market*, and no added sugar or artificial flavours.
The launch comes just weeks after the news that peanut butter has overtaken jam as the UK’s favourite spread … not only delicious on toast or in a sandwich, it’s also perfect for an on the go snack or to bake with, the possibilities with new KP Peanut Butter are endless.
“Here at KP Nuts we’ve been the powerhouse of peanuts for nearly 70 years so it just made sense to launch peanut butter, giving customers a chance to enjoy our delicious nuts in a different way,” says Kevin McNair, Marketing Director at KP Snacks.
“Our new peanut butter has the perfect balance of rich flavour without any added sugar and we’re delighted to be launching a product that doesn’t use any palm oil – we know our customers wants to be able to enjoy a peanut butter which is both healthy, environmentally friendly, and comfortingly tasty, and this really ticks all the boxes. It really is the best thing on sliced bread!”
You can now pick up a 340g jar from Tesco, and the spread will be available in Asda from 24th August.
*35% less salt on average compared with similar peanut butters on the market
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