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Gender Pay Gap Report 2018

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Modern Slavery Statement 2020

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Modern Slavery Statement 2018

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BUTTERKIST GETS THINGS POPPIN’ WITH EXCITING NEW PRODUCT AND BRAND NEW LOOK

Introducing Butterkist Popcorners - new popcorn triangles with the crunch of crisps

BUTTERKIST GETS THINGS POPPIN’ WITH EXCITING NEW PRODUCT AND BRAND NEW LOOK

KP Snacks is reinvigorating the Butterkist brand with updated packaging across its entire portfolio and the launch of an exciting new product, Butterkist Popcorners.

The UK’s favourite popcorn brand is expanding the popcorn category beyond its current product format by introducing popcorn crisps. The unique triangle-shaped snack looks to drive interest and excitement for Butterkist with the novelty factor of a unique ‘crossover’ proposition.

With the lightness of popcorn and the crunch of crisps, Butterkist Popcorners brings the best of both snacking worlds together, offering a great-tasting and lighter snack that contains 50% less fat than standard potato crisps on average. Available initially in Asda from April 26th at £1.99, the new product is launching in sharing bag format (80g) in two different flavours, Sweet & Salty and Sweet Chilli.

Kevin McNair, Marketing Director at KP Snacks, says: “With sharing occasions increasing as a result of spending more time home, we have remained focused on improving the in-home experience and in keeping Butterkist top of mind when choosing a snack for those nights in. Butterkist is a much-loved family favourite, so it is exciting to be introducing a fun and unexpected new product to the range, as well as a new pack design which reflects our heritage and personality”.

Alongside the launch of Butterkist Popcorners, the brand design refresh rolls out across the entire portfolio, with an eye-catching and modernised new look and feel. The design introduces the new tagline, ‘Creating Smiles Since 1914’, highlighting Butterkist’s established heritage of creating happy snacking moments for consumers.

Bringing the brand positioning of ‘bursting with irresistible enjoyment’ to life, the redesign also introduces new vibrant colours to both the Sweet and Salted flavours. Solid colour backgrounds have been replaced with more visual patterns, alongside a more playful font, hinting at the exciting flavours to be found inside each pack. The iconic Butterkist heart has also received a fresh update, maintaining the symbol which is synonymous with delicious popcorn, whilst simultaneously giving it a cleaner finish to enhance its appeal.

Butterkist is thriving as the nation’s favourite popcorn brand and is particularly popular as a sharing snack. With popcorn sharing occasions growing at +21%[1], the new Butterkist Popcorners product and packaging redesign comes at the perfect time to capitalise on these occasions and drive consumer purchases. 91% say spending time family time together is very important[2], and 48% say snacks are a must-have for an evening in with family[3].

The Sharing segment is strong and growing. Worth £1.56bn, the largest within CSN, it is currently experiencing growth of +13.6%[4].  At twice as large as its nearest branded competitor, Butterkist enjoys a market share of 38.2%[5] and is the critical signpost to drive popcorn category growth.  The Butterkist brand is worth £52.7m RSV and growing in value +18.3%[6].

[1] Kantar 2020

[2] HIM 2018

[3] Mintel 2020

[4]  Nielsen Scantrack 27.02.21

[5] Nielsen  Scantrack 27.02.21

[6] Nielsen Scantrack 27.02.21

Modern Slavery Statement 2021

Modern Slavery Statement 2021

Covid19 Risk Assessment statement

Covid19 Risk Assessment statement

Gender Pay Gap Report 2018

Gender Pay Gap Report 2018

Modern Slavery Statement 2020

Modern Slavery Statement 2020

Modern Slavery Statement 2019

Modern Slavery Statement 2019

Modern Slavery Statement 2018

Modern Slavery Statement 2018

Modern Slavery Statement 2017

Modern Slavery Statement 2017

Tax Compliance Statement 2020

Tax Compliance Statement 2020