June 2021

KP extends market leading £1 PMP range with Tyrrells launch

Launching on June 28^th, the Tyrrells £1 PMP range unites a well-loved and quintessentially British brand with an ever-growing, popular format.

The KP Snacks £1 PMP range is currently outperforming the category at +13.5%, a result of KP Snacks’ continued commitment to delivering the right ranges and formats to its retail partners^[1]. KP Snacks offers an extensive portfolio of PMP products with 24 £1 PMP SKUs, designed to excite shoppers and drive impulsive purchases for retailers. 42% of shoppers buy crisps and snacks on impulse and the PMP format looks to fuel these purchases with 33% of shoppers believing that PMPs offer better value^[2].

Matt Collins, Trading Director at KP Snacks, says: “We are extremely excited to be launching three core Tyrrells products as £1 PMPs. Tyrrells is already a well-known and much-loved brand, and by moving into PMPs, we can offer great value whilst widening our appeal.”

“KP Snacks is currently thriving in the PMP segment, outperforming market growth and offering an exciting range in this versatile format. We are continuing to expand our PMP portfolio, driving sales for retailers by engaging consumers with products they love in an appealing and increasingly popular format.”

Taste and quality are at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK and internationally. Worth £55.1M RSV and growing +12.9%, Tyrrells has 86 Great Taste Awards^[3].

[1] ^{Nielsen Scantrack – 22.05.21}

[2] ^{HIM 2018}

[3]  ^{Nielsen Scantrack – 22.05.21}