Updated packaging for our ‘full on flavour’ McCoy’s crisps
McCoy’s, the UK’s number one ridged crisp brand, has announced a packaging update across its core range to emphasise its ‘full on flavour’ proposition.
The modernised packaging is being introduced across McCoy’s core flavours; Salted, Cheddar & Onion, Salt & Malt Vinegar, Flame Grilled Steak, and Thai Sweet Chicken and will start to appear in stores from 30 August 2021.
While keeping the familiar look and feel which consumers know and love, the redesign has more vibrant colours as well as a patterned design to help catch the attention of shoppers. It also incorporates the tagline, ‘Full On Flavour’, highlighting McCoy’s reputation for unmistakable boldness and great-tasting snacks.
Sue Mackay, Marketing Manager, KP Snacks says: “McCoy’s is a category leader and synonymous with strong, full-on flavours. We are really excited to drive the brand’s reputation still further with this fun packaging makeover.”
McCoy’s is the UK’s No.1 ridged crisp brand and also No.1 meal deal choice, purchased by 8m households every year.