September 2021

New campaign to support British pubs

As the number one supplier of bagged snacks to the UK’s pubs and bars, we have launched a new promotional campaign through Tyrrells to support the pub industry’s Licensed Trade Charity (LTC). 

From September to November 2021, 2 million special edition packs of Tyrrells crisps will be on sale, with Tyrrells to donate £50,000 to the LTC. Running for the second year in a row, this campaign seeks to help the on trade recover from the COVID pandemic by supporting the LTC, which provides essential help across the industry, from financial hardship to mental health. 

The nationwide initiative will run across 40g singles packs in three of the most popular Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar and an exciting new flavour, Tyrrells British Beef & Ale.

Tyrrells brand manager, Beth Minch, says: “We are incredibly proud to be supporting the LTC for a second year. As a brand, we are committed to supporting further recovery of pubs and bars after such difficult times. We are eager to see pubs get fully back on their feet and are thrilled to be able to contribute to the valuable work of the LTC through this on-pack promotion.”

Commenting on the partnership, Paula Smith, Head of Marketing, LTC said: “We’re so pleased to be collaborating with Tyrrells on this campaign and for the valuable funds to help pub people all over the UK”.

Taste and quality is at the heart of the Tyrrells offering and its authentic English heritage attracts consumers all over the UK, and internationally too. With retail sales worth £55.4m and growing, Tyrrells products are currently purchased by over 5.5m households. It is the UK’s No.1 vegetable crisp brand and the No.2 hand cooked crisp and has 86 Great Taste Awards across its portfolio.