KP Nuts partners with The Vivienne for our Movember campaign
KP Nuts is immensely proud to be partnering with health charity Movember for the third year running to raise awareness of testicular cancer. We are also excited to have partnered with the Queen of Drag, The Vivienne, for our latest campaign, which reminds people to check their testicles regularly.
At KP Snacks we are always striving to do good for our consumers, the environment, our people and our local communities – we call this ‘Our Taste for Good’.
Did you know, in the UK a third of people with testicles do not check themselves for lumps and bumps as recommended once a month? Or that around 2,300 people are diagnosed with testicular cancer every year?
The Queen of Drag and winner of season one of RuPaul’s Drag Race UK, The Vivienne, has partnered with KP this Movember to remind the nation: if you have testicles you need to check them regularly for any lumps, bumps or anything unusual.
In our latest campaign, The Vivienne will feature in scroll-stopping video content to remind people to check their testicles, take a look below!
As testicular cancer can be a taboo subject, the campaign uses The Vivienne’s humour and personality to raise awareness of the importance for anyone with testicles to check them regularly. As someone who spends a fair amount of time touching and tucking in her own testicles, there was no better person to front this hugely important campaign.
Jenny Blanco Barcia, KP Marketing Manager says: “We are extremely proud to be working alongside Movember for another year. KP is the UK’s most well-known and best loved nut brand and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking about it as there can be a stigma attached to it. The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK make her the perfect person to tell people ‘whoever you are, if you’ve got testicles, check them!”
Talking about the campaign, The Vivienne said:
“Despite being such a vicious illness, testicular cancer can be detected easily with self-examination and if caught early, there is a 95 per cent survival rate. Cancer doesn’t discriminate. So no matter who you are, or how you identify, it is absolutely vital that if you have nuts you check them regularly. It doesn’t matter if you let them hang or tuck them in just check them my loves! It was such a fun day raising awareness for such an important cause with KP and Movember.”
How you can get involved:
- Show your support on social Show your support by sharing, liking, commenting or posting on your social media channels. Here’s a suggested post to get you started:
KP is proudly partnering with @Movember for the third year to raise awareness on how important it is for self examination and checking for any irregularities that could lead to testicular cancer. #Movember #CheckYourNuts
- Fundraising activities Go to movember.com and sign up to fundraise. Our favourite ideas include Move for Movember or Host a Mo-ment – more information and sign up instructions are on the website.
- Donate! If you would like to donate to Movember directly, please visit our dedicated fundraising page here.