May 2022

KP Snacks launches Tyrrells Coronation Chicken for a Tyrrellbly Tyrrellbly Tasty Jubilee

Launching exclusively in Waitrose, Tyrrells Coronation Chicken will be available for a limited period from the middle of May and has been specially launched to mark the historic occasion. As a quintessentially British brand, Tyrrells is perfectly positioned to drive sales with the new Jubilee-inspired flavour capitalising on shopper excitement.

The Tyrrells Coronation Chicken sharing pack is a great treat for gatherings with family and friends, offering classic and tasty flavours. 49% see snacks as a must have for an evening in , and Tyrrells has the taste and quality credentials to tempt shoppers, with 90 Great Taste Awards to the brand’s name.

Dan Winslet, Global Tyrrells Marketing Controller says: “The launch of our limited-edition Tyrrells Coronation Chicken flavour has been launched to create intrigue and encourage shoppers to trade up to a premium product. Celebrating the Queen’s 70 years on the throne, the innovative new flavour will attract new shoppers to the brand, driving sales.”

Tyrrells is acclaimed for its high quality and delicious flavours and its authentic English heritage attracts consumers all over the UK, and internationally too. Worth £57.3m RSV and growing in value +6.6% MAT, Tyrrells products are currently purchased by over 5.5m households. Tyrrells currently holds a 13.8% market share of premium snacking.