KP SNACKS LAUNCH ‘EVERYONE IN’ CAMPAIGN BRINGING CRICKET STARS TO LOCAL COMMUNITIES ACROSS THE UK
KP Snacks, Official Team Partner of The Hundred is taking a cricket roadshow on tour across the country this summer. The skills sessions launched yesterday at Black Prince Trust (Lambeth, South London) will open up cricket to local communities by offering free sessions in city centres. A group of players from The Hundred launched the roadshow in London yesterday, including former England stars Eoin Morgan (London Spirit) and Fran Wilson (Welsh Fire). The tour will then head to Manchester, Leeds, Nottingham, Birmingham, Cardiff, and Southampton throughout August, with players from teams in the roadshow cities also in attendance throughout the month-long activity
KP Snacks, Official Team Partner of The Hundred, is taking a cricket roadshow on tour across the country this summer, with an aim to get more local communities active through cricket.
The ‘Everyone In’ campaign will include batting, bowling, and catching skills sessions and launched yesterday in Lambeth, South London, where local participants were joined by former England stars Eoin Morgan (London Spirit) and Fran Wilson (Welsh Fire) among other players.
The roadshow is part of KP Snacks’ commitment to get people active through cricket over the course of their 5-year partnership with The Hundred. Each stop will engage local communities with a custom-built mobile experience featuring the skills sessions, with players from the teams in roadshow cities participating in the sessions themselves.
The mobile experience was unveiled yesterday near the home of the Oval Invincibles at Black Prince Trust, a not-for-profit charity whose primary purpose is to manage and develop the Black Prince Community Hub in Lambeth. Throughout August (during The Hundred), the free experience will travel across six cities: Manchester, Leeds, Nottingham, Birmingham, Cardiff, and Southampton.
‘Everyone In’ aims to engage local communities and is in line with the England & Wales Cricket Board’s (ECB’s) commitment to offer more opportunities for everyone to play cricket. The sessions offer a free opportunity for people to learn the basic skills involved in cricket, with representatives from KP Snacks and the ECB on the ground to help open up avenues to those wanting to take up the sport long-term.
Kevin McNair, Marketing Director at KP Snacks said: “Our partnership with The Hundred is underlined by our passion to get people active through cricket, and so we are delighted to unveil the ‘Everyone In’ roadshow. This campaign will bring cricket to local communities around the UK that may not have ever had an opportunity to play the sport, whilst also building interest and a connection to their local team in The Hundred.”
Eoin Morgan, London Spirit captain said; “It’s really important we encourage more people to get active and to give cricket a try. Cricket can have a positive impact on wellbeing, both physically and mentally. This national ‘Everyone In’ roadshow is the perfect opportunity for those who maybe haven’t considered the sport before to be inspired, pick up a bat and a ball, and have a go at practicing some fun cricket skills.”
For more information visit www.everyonein.co.uk/about
THE TOUR SCHEDULE:
Wednesday 3 & Thursday 4 August – Southampton, West Quay
09:00-20:00 (both days)
Friday 5 & Saturday 6 August – Cardiff, St David’s Shopping Centre
09:30-20:00 (Friday) & 09:30-19:00 (Saturday)
Thursday 11 & Friday 12 August – Manchester, Market Street
10:00-18:00 (both days)
Wednesday 17 & Thursday 18 August – Leeds, Briggate
10:00- 18:00 (both days)
Saturday 20 & Sunday 21 August – Birmingham, The Bullring
09:00-20:00 (Saturday) & 11:00-17:00 (Sunday)
Saturday 27 & Sunday 28 August – Nottingham, Victoria Centre
08:00-19:00 (Saturday) & 11:00-17:00 (Sunday)