November 2022

Tyrrells returns to TV with £1.2m media investment in the run up to Christmas

Running from 28 November to 18 December, the new ad showcases Tyrrells Lentil Crisps – a range which has grown exponentially over the last year.  Focusing on the excellent quality and taste of Tyrrells crisps, it features classic Pathé footage in a playful and engaging TV spot, to keep Tyrrells front of mind in the run up to Christmas. The media investment is supported with a social media campaign.

This campaign aims to increase brand awareness and capitalise on shoppers trading up to premium products over the festive season, when research shows that people are willing to spend more on higher quality crisp, snacks and nuts products^[1].

Tyrrells Lentil sharing packs, which feature in the advert, are an ideal Christmas celebration treat.  They are available in two delicious flavours: Sour Cream & Onion and Sweet Chilli & Red Pepper, delivering a satisfying crunch and 30% less fat than regular potato crisps*.

Amy Heap, Tyrrells Marketing Manager, says, “The festive season generates increased demand for premium products and also a rise in sharing purchases as people gather with family and friends.  Our new TV campaign is key to ensuring that Tyrrells is front-of-mind for these occasions, it combines creativity and the classic imagery we associate with the Tyrrells brand”.

With an impressive 91 Great Taste Awards across the range, Tyrrells is the perfect snack to cater for both formal and informal sharing occasions.

[1]^{Nielsen Homescan Survey 2019}

^{*30% less fat than standard potato crisps on average}