January 2023

Exciting new Epic Eats from McCoy’s

Rolling into stores from 20 February 2023, McCoy’s Epic Eats promises an epic new snacking experience for shoppers.  It has been designed to excite the snack category, boosting the McCoy’s brand and strengthening its flavour credentials.  Epic Eats is available in a 45g grab bag format with an RRP of £1.00 and a 65g price marked pack at of £1.25.

Amy Heap, Marketing Manager at KP Snacks says: “McCoy’s is the original and best ridged crisp brand, synonymous with big, bold flavours.  Taste is the most important factor driving purchase and Epic Eats delivers two innovative products with flavour punch and McCoy’s signature crunch.”

Matt Collins, Trading Director at KP Snacks, adds: “Consumers are always looking for new ideas and McCoy’s is famous for its dynamic flavour proposition. This is an exciting new range which delivers the right flavours in the right formats to drive sales.”

McCoy’s Epic Eats will be supported by an engaging media campaign on radio and social channels during February and March.  This includes radio activity that is part of McCoy’s ongoing partnership with Global Radio.  It will feature various on-air ads and an exciting competition offering listeners the chance to win their own epic adventure.

McCoy’s is the UK’s leading ridged crisp brand, worth £148.1m and growing +1.4% in value^[1].

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[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22