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Gender Pay Gap Report 2023
July 2023
Epic Eats from McCoy’s
The McCoy’s Epic Eats range has expanded with McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ.
These exciting new products deliver the iconic bold flavours and satisfying crunch that McCoy’s is known for but in this case are also non-HFSS* and have 45% less salt than the McCoy’s core range.
The new products are being supported by a £1million media campaign with the strapline, “Epic Flavour, Epic Crunch, Epic Eats.”
Amy Heap, Marketing Manager at KP Snacks says: “The McCoy’s brand is famous for delivering bold flavours and we are excited to be expanding Epic Eats. With 45% less salt than our core range, the new non-HFSS flavours enable consumers to make a healthier choice without compromising on the delicious flavour and crunch they expect from the McCoy’s brands.”
The products are available in 6x25g multipacks at an RRP of £2.25, starting in Tesco and Asda from this month (July 2023) and also in Sainsbury’s in October.
*Non-HFSS refers to a food with a Nutrient Profile Model (NPM) score of 3 or below (or exempt nut products) as defined in The Food (Promotion & Placement) (England) Regulations 2021
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