September 2023

An exciting new arrival for popchips

popchips popcorn has arrived!  Available exclusively in Waitrose this month, in two of the most popular popcorn flavours, Salted and Sweet & Salty, these are ‘Better for You’ non-HFSS* products that deliver on popchips’ promise of great taste without compromise.  In 2022 the entire popchips snack portfolio was reformulated to become non-HFSS.

Healthier snacking products are growing in popularity as trends towards healthier eating continue, with consumers looking for ‘permissible’ snacks that don’t compromise on flavour. Alex Callender, popchips Brand Manager says: “We are really excited to be expanding the popchips portfolio and to be moving into a new snacking category for the brand.”

popchips popcorn will initially be available in a sharing bag format at an RRP of £2.

*Non-HFSS refers to a more healthy food product with a Nutrient Profile Model (NPM) score of 3 or below (or exempt nut products) as defined in The Food (Promotion & Placement) (England) Regulations 2021