An exciting new arrival for popchips
popchips reveals its very first popcorn!
popchips popcorn has arrived! Available exclusively in Waitrose this month, in two of the most popular popcorn flavours, Salted and Sweet & Salty, these are ‘Better for You’ non-HFSS* products that deliver on popchips’ promise of great taste without compromise. In 2022 the entire popchips snack portfolio was reformulated to become non-HFSS.
Healthier snacking products are growing in popularity as trends towards healthier eating continue, with consumers looking for ‘permissible’ snacks that don’t compromise on flavour. Alex Callender, popchips Brand Manager says: “We are really excited to be expanding the popchips portfolio and to be moving into a new snacking category for the brand.”
popchips popcorn will initially be available in a sharing bag format at an RRP of £2.