April 2024

25% recycled content packaging across Tyrrells sharing range

The initiative incorporates recycled soft plastics and so helps reduce our reliance on virgin plastics for packaging.   It is also another positive step towards delivering KP Snacks’ commitments to the UK Plastics Pact and our People & Planet targets in support of a circular economy for flexible plastic.  

Since 2014, KP has so far removed 1,100 tonnes of plastic packaging across its portfolio. The Tyrrells packaging update follows a recent investment in new flow wrap equipment that successfully reduced plastic packaging across our classic Discos, Roysters and Frisps ranges by 35%. 

Available in stores from the end of March 2024, the new packaging features a green on-pack flash that calls out the use of the recycled plastic on best-selling Tyrrells flavours, Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Mature Cheddar & Chive in 150g bags.

Beth Minch, Marketing Manager, Tyrrells, KP Snacks, says, “This is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.” 

John Leslie, Packaging Technology Manager at KP says, “As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging whilst reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”