June 2024

Two exciting new limited editions for McCoy’s Epic Eats!

Welcome to McCoy’s Epic Eats Grilled Cheese and McCoy’s Epic Eats Flamin’ Fajita! Inspired by iconic American flavours, diners and food stands, these exciting new products are also non-HFSS (not high in fat, sugar or salt).   

Available in stores across the UK now, the bold flavours and crunch of these products are exactly what consumers expect from McCoy’s, the UK’s number one ridged crisp brand.  The new Grilled Cheese variant brings the famous flavours of a classic American comfort food to life, while Flamin’ Fajita blends bold spices and smoky flavours for a fiery snacking experience.    

These two new flavours follow the success of McCoy’s Epic Eats Chip Shop Curry Sauce and Bangin’ BBQ 6-packs which launched last year. 

Amy Heap, Marketing Manager at KP Snacks says: “We are delighted to be expanding the popular McCoy’s Epic Eats range. The McCoy’s brand is famous for delivering innovative, bold-tasting crisps, that appeal to snackers looking for new flavour experiences and extra excitement.  Also, because these two new flavours are non-HFSS, they offer a healthier choice that doesn’t compromise on McCoy’s excellent flavour and texture credentials.”  

The new products are available in 6-pack multipacks in Morrisons, Tesco, Asda and Sainsbury’s, with an RRP of £2.25.