Supporting the FDF’s ‘Action on Fibre’ initiative
As the UK’s leading nut brand, it makes sense for KP to play a leading role in highlighting the fibre content of nuts. So this week we have signed up to the Food & Drink Federation (FDF)’s ‘fibre pledge’ as part of the FDF’s very first Celebrating Food & Nutrition Week.
Fibre is very important in any healthy diet. High fibre foods are a natural boost to the digestive system and there is strong evidence that eating plenty of fibre (aka ‘roughage’) is associated with a lower risk of heart disease, stroke, type 2 diabetes and bowel cancer.
However, whilst current Government guidelines recommend a dietary fibre intake of around 30g per day for a healthy balanced diet, most adults are eating on average only about 18g a day.
The FDF’s Action on Fibre initiative aims to help people boost their fibre intake and the fibre pledge commits UK food and drink companies to do more to help: from highlighting fibre content on packaging to launching new higher fibre products. By making our own Pledge, we commit to promote the benefits of nuts as a natural source of dietary fibre and use our marketing to help people switch to higher fibre alternatives. This fits naturally within our our KP Taste for Good programme, which includes providing clear nutritional information on our packs to help people to make informed decisions and also drives us to develop and promote healthier snacking options.
We already started this process back in 2019 by rolling out ‘Source of Protein and High in Fibre’ messaging on the front of our peanut packs when we redesigned the KP Nuts range. Since then, we’ve added the claim to all our peanut SKUs and a High in Fibre message also appears on the back of our KP Peanut Butter packs. More fibre messaging will start to appear on further nut products next year, so watch out for even more enjoyable reasons to boost the fibre in your diet with our fabulous KP nuts!
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