Our aim is to provide a wide variety of great-tasting snacks to suit all sorts of tastes and occasions, along with clear information so that people can make informed decisions about which snacks they choose.

We know health is a key priority for many consumers in the UK.  KP is passionate about doing the right thing and so we are committed to encouraging healthier lifestyles and providing healthier options to enjoy as part of a balanced diet.

Our pledges

In 2018 we set ourselves some pledges where we committed to providing more permissible snack products and communicating openly, to help people make informed decisions about the snacks they’re buying.

Here are our pledges and our progress against them (all pledges are to 2025 and based on a 2018 baseline):


Increase the number of products with 100kcal or fewer per pack by 50% by 2025

Progress as of March 2022: 26% increase


Reduce salt by a further 5% across our total range by changing existing recipes and introducing new lower salt products (sales weighted by volume) by 2025

Progress as of March 2022: We’ve reduced salt by a further 3%

Saturated Fat

Continue to use lower saturated fat vegetable oils to ensure at least 75% of our products contain 4g or less of saturated fat per 100g (sales weighted by volume) by 2025.

Progress as of March 2022: 79% of our product portfolio contains 4g or less of saturated fat per 100g


At least 60% of our products will continue to have 5g of sugar or less per 100g. We will also reduce the sugar across our popcorn range by 5% (sales weighted by volume)

The sales weighted average sugar content in our popcorn did increase since 2018 by about 14% because consumers bought a lot more sweet popcorn during the COVID lockdowns.

Artificial ingredients

We continue our work to remove artificial ingredients from all our products. As at March 2022 our range is

92% free of artificial flavours
94% free of added flavour enhancers
100% free of artificial colours
98% free of artificial sweeteners