Everyone loves snacks. We believe they can be enjoyed as part of a balanced diet and healthy lifestyle, including regular exercise.
As a leading snack manufacturer, a key priority for KP is to improve the health credentials of our products. Our aim is to offer a wide variety of quality products to suit all sorts of tastes and occasions, along with clear information so that people can make informed decisions about which snacks they choose.
We’ve created a model to categorise our product range based on their nutritional profiles, ingredients and portion size. This helps us to drive our approach to reformulation, new product development and growing sales of our more permissible products in order to deliver on our pledges. We benchmarked our model versus external criteria and guidelines already in use in the UK, ensuring that we considered current public health initiatives, so our criteria is relevant for our market and addresses consumer and customer needs.
Our categories group products based on their calories per portion and their levels of fat, saturated fat, sugar and salt. We also consider the amount of positive nutrition ingredients they contain such as nuts, fruit, vegetable and/or wholegrains and the absence of artificial colours, flavours, flavour enhancers and sweeteners.
We recognise the importance of a balanced diet and healthy lifestyle and we have committed to increase our focus on ‘permissible’ snacks and to improving our pack communications to help consumers make informed choices.
We continue to invest in reformulation and technology to improve our recipes so that we can reduce levels of salt, fat and sugar without compromising on taste.
We do not use hydrogenated vegetable oils and our snacks are cooked using oils that are lower in saturated fat such as sunflower or rapeseed.
80% of our product portfolio currently contains 4g or less of saturated fat per 100g.
Naturally good peanuts
Why not choose peanuts? A snack that’s a great source of protein, high in fibre and contains essential vitamins and minerals – most of the fat in peanuts is naturally occurring and nearly 80% is of the healthier, unsaturated type i.e. monounsaturated and polyunsaturated.
In addition to our reformulation work, we’re actively increasing the number of products with 100 kcal or fewer per pack. Since we started Taste for Good in 2018, we have increased the number of packs we offer by 30.4%
We now have 30 products that have 100 calories or fewer per pack
As of March 2021
We started rolling out colour coded ‘Reference Intake’ (RI) information to the front of our packs in 2018 – a gradual process as we change and improve our packaging. Over the past year, we have added Reference Intake information to eighteen new products.
Our aim is to always make it as easy as possible for consumers to make an informed choice, not just with Reference Intakes, but by highlighting product attributes such as whether they are high in fibre, gluten free or a good source of protein.
Keeping it natural
As at March 2021 our range is:
- 89% free of artificial flavours
- 94% free of added flavour enhancers
- 98% free of artificial sweeteners
- 100% free of artificial colours