Campaign kicks off on February 15th with £2M McCoy’s Fire Pit investment

● McCoy’s launch tasty flavour, Hot Mexican Chilli in PMP format

● popchips and Penn State enter the £1 PMP market

McCoy’s, the UK’s number one ridged crisp , is continuing its mission of delivering full-on flavour with the launch of new McCoy’s Fiery Steak, a spectacular face-off between meat and heat.

Following huge success in 2019, KP Snacks announces a further £1M marketing push for McCoy’s Muchos, the feisty Mexican-inspired tortilla range. To continue momentum for KP Snacks biggest ever NPD, the campaign will drive awareness and anticipation amongst consumers looking for a flavoursome snack to spice up sharing occasions.

McCoy’s Muchos took home Crisps & Snack Brand of the Year award at last week’s coveted Asian Trader Awards.

KP Snacks has announced a further £1m investment to drive sales of new sharing product, McCoy’s Muchos which launched in January this year.

KP Snacks is continuing to develop its extensive £1 PMP range with the addition of the popular Thai Sweet Chicken flavour from the UK’s number 1 ridged crisp brand, McCoy’s .

KP Snacks Teesside, home to some of the nation’s most-loved brands, including McCoy’s, Pom-Bear, Discos and Hula Hoops Puft, launched its new £6m pellet production facility today (21st May 2019).

KP Snacks, the UK’s No.1 driver of growth within crisps, snacks and nuts over the last five years , is investing an impressive £4 million in McCoy’s latest full-on flavour release - the feisty Mexican-inspired tortilla, Muchos. Drawing inspiration from previous activations, the ‘When Mexican Flavour Calls’ campaign will launch on 22 April with TV advertising, Broadcast VOD, digital, out of home and in-store activity running until the…

McCoy’s, the UK’s number 1 ridged crisp brand , is continuing to reward loyal customers by launching their highly successful ‘Win Gold!’ on-pack campaign for a third year running.