Designed to highlight the manufacturer’s under 100 calorie range and encourage consumers to make healthier choices

KP Snacks will kick off the new year with a nation-wide poster campaign to support Hula Hoops Puft, the ideal choice for those shoppers looking for a guilt-free snack in the new year. The campaign represents over £1m investment in the brand and will run across the UK from 30 December to 23 February.

The annual celebration of all things wholesale took place on 28th November in London at the FWD Gold Medal Awards.

We’re delighted KP’s HR team was declared the 2019 winner of the HR Impact award, recognising the people workstream of integrating three new businesses – Tyrrells, Butterkist and Popchips, into the wider KP Snacks business.

McCoy’s Muchos took home Crisps & Snack Brand of the Year award at last week’s coveted Asian Trader Awards.

KP Snacks today announces an exciting partnership with Movember which sees KP Nuts, the UK’s most well-known and best loved nut brand, use its brand awareness and equity to get more people talking about testicular cancer, the most common form of cancer amongst young men.

KP Snacks has announced that the nation’s favourite popcorn brand, Butterkist , will return to TV screens and billboards this Autumn in a £2m campaign to drive sales during the final quarter of this year, a core period for Big Night In occasions.

KP Snacks has announced a further £1m investment to drive sales of new sharing product, McCoy’s Muchos which launched in January this year.

The Hundred today unveiled the kits for the eight new teams in the 100 ball cricket competition. Each team will be partnered by a different KP Snacks brand in their role as Official Team Partner, helping to grow cricket and encourage families to get active.

Dave Clark wins Food and Drink Scientist of the Year and Employee Health and Wellbeing Team win HR Initiative for company-wide mental health strategy.