Introducing Butterkist Popcorners - new popcorn triangles with the crunch of crisps

Available in two different flavours and bringing crunchy to a whole new level

KP debuts new ad creative in £2.5m multimedia campaign

Hand cooked crisps supported across channels

New campaign to drive awareness and trial of ‘Better for You’ brand

Available in £1PMP format from March 1st

Campaign kicks off on February 15th with £2M McCoy’s Fire Pit investment

- Hand cooked crisps supported across channels
- Veg Crisps and Nut Medley range also feature for the first time

KP Snacks announces the launch of its KP Nuts partnership with men’s health charity Movember for the second year running.

● McCoy’s launch tasty flavour, Hot Mexican Chilli in PMP format
● popchips and Penn State enter the £1 PMP market










