● Research shows half (50%) of UK families believe their kids would enjoy cricket – but 57% say they have never played the game as a family.
● Nearly half (48%) of families say they would have a go at playing if they had the right equipment, but 60% say they don’t currently have it.
● More than a third (42%) of families would have a go at cricket if they had access to basic guidance on how to play.
● KP Snacks launches Everyone In –…
KP Snacks has announced the expansion of its market leading £1 PMP range with the addition of three of the most popular flavours from its premium snack brand Tyrrells. The new Tyrrells £1 PMP 60g packs are available in three core flavours: Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive.
Butterkist leverages sweet treat expertise to introduce exciting new snack
Available in two exciting flavours, Sriracha and Sea Salt & Balsamic Vinegar
New campaign supports heritage brands and champions positivity for 2021
Introducing Butterkist Popcorners - new popcorn triangles with the crunch of crisps
Available in two different flavours and bringing crunchy to a whole new level
KP debuts new ad creative in £2.5m multimedia campaign
Hand cooked crisps supported across channels
New campaign to drive awareness and trial of ‘Better for You’ brand